How BullionTree Makes Money

Dealers pay to be part of the marketplace

Dealers subscribe to BullionTree in order to receive buyer requests. A dealer's plan determines how many buyer requests they can receive in a given month. It does not affect how their offers are ranked or shown to you. Every dealer's premium is displayed as reported, regardless of which plan they're on.

We don't take a cut of your purchase

BullionTree does not charge buyers, does not add a markup to any dealer's price, and does not take a commission or percentage of the transaction. What you see quoted by a dealer is what you pay that dealer. Your purchase happens directly between you and the dealer you choose.

Why this matters for the comparisons you see

Because BullionTree's revenue comes from dealer subscriptions rather than a share of what you pay, we have no financial incentive to steer you toward a higher-priced offer. A dealer paying for a higher-volume plan appears in more buyer requests, but never gets preferential treatment in how their price is presented once they're in front of you.