Exclusive Dealer Beta Program
Grow Your Bullion Business.Your First 3 Months Are On Us.
Connect with buyers looking for gold, silver and platinum. Explore qualified opportunities through your own Dealer Portal during our 3-month beta.
- 3 months with no subscription fee
- Qualified buyer opportunities
- No long-term commitment
Founding Dealer Beta
90 Days
No subscription fee
For newly approved dealers · Lead availability varies.
- Gold · Coins$25,000 - $50,000 · Illinois (ZIP 606xx)High intentNew
- Silver · Bars$10,000 - $25,000 · TexasMedium intentAccepted
- Gold · BarsOver $50,000 · FloridaHigh intentQuoted
- Platinum · Coins$1,000 - $5,000 · CaliforniaAverage intentDeclined
Illustrative example of the Dealer Portal. Names and figures are fictional.
Why BullionTree
Better Than Buying Generic Leads
Not every lead is worth the same. BullionTree sends you buyers who have described what they want, plus sellers who have listed the bullion they own, and prices each lead by how ready that person is to transact.
Qualified Buyer Opportunities
Buyers come to BullionTree to compare dealer offers for a specific purchase. They are expressing purchase intent, not just browsing.
Context Before You Accept
See the buyer's objective, product form, budget range, timeframe, experience, and payment preference before you accept a lead.
Pricing Based on Buyer Intent
Each lead costs a set number of credits based on the buyer's assessed intent, so stronger opportunities cost more and lighter ones cost less.
How it works
How BullionTree Works
BullionTree scores each buyer request and sends it to at most 5 dealers whose routing rules match. Not every dealer gets every inquiry.
- Step 1
Buyers tell us what they're looking for
Buyers share the metal, product form, budget, timeframe, and other details of the purchase they want to make.
- Step 2
BullionTree scores and matches the request
We assess buyer intent and send the request to up to 5 dealers whose metals, purchase range, and states match.
- Step 3
You review it in your Dealer Portal
See the buyer's details and intent, then accept or decline the lead. The buyer's email is shown once you accept.
- Step 4
Compete on your quote
Submit a quote with your price and terms. The buyer compares offers side by side and chooses a dealer.
You own the rest: your quote, your pricing, follow-up with the buyer, and completing the sale. BullionTree does not negotiate, take payment, or complete the transaction.
Know More Before You Quote
Every lead arrives with the details the buyer gave us and an intent rating, so you can decide whether to accept it and quote with confidence.
- Objective
- Wealth preservation
- Metal
- Gold, coins
- Budget
- $25,000 - $50,000
- Timeframe
- This week
- Experience
- Occasional buyer
- Payment
- Wire / ACH
- Location
- Illinois (ZIP 606xx)
- Buyer email
- Shown after you accept
Illustrative example of the Dealer Portal. Names and figures are fictional.
- NewGold coins$25,000 - $50,000 · Illinois (ZIP 606xx)High intent
- AcceptedSilver bars$10,000 - $25,000 · TexasMedium intent
- QuotedGold barsOver $50,000 · FloridaHigh intent
- DeclinedPlatinum coins$1,000 - $5,000 · CaliforniaAverage intent
- Close-WonGold coins$5,000 - $10,000 · New YorkMedium intent
- Close-LostSilver rounds$1,000 - $5,000 · OhioAverage intent
| Request | Budget | Timeframe | Intent | Status |
|---|---|---|---|---|
Gold coins Illinois (ZIP 606xx) | $25,000 - $50,000 | This week | High intent | New |
Silver bars Texas | $10,000 - $25,000 | This month | Medium intent | Accepted |
Gold bars Florida | Over $50,000 | Today / next 24 hours | High intent | Quoted |
Platinum coins California | $1,000 - $5,000 | Just researching | Average intent | Declined |
Gold coins New York | $5,000 - $10,000 | This month | Medium intent | Close-Won |
Silver rounds Ohio | $1,000 - $5,000 | Just researching | Average intent | Close-Lost |
Illustrative example of the Dealer Portal. Names and figures are fictional.
Your Leads. One Dealer Portal.
Everything you need to work your BullionTree leads, in one place.
Lead Management
Review each buyer's details and intent score, then accept or decline new leads.
Lead Status Tracking
Follow every lead from new to accepted, quoted, and close-won or close-lost.
Routing Controls
Choose the metals you sell, the purchase range you want, and the states you serve. Pause delivery anytime.
Credits & Billing
See your credit balance and full credit history, buy more credits, and manage your subscription yourself.
Lead Overview
Your dashboard shows how many leads are new, accepted, quoted, and declined, alongside your credit balance.
Lead Pricing Based on Buyer Intent
Each lead costs a set number of credits based on how ready the buyer is to purchase. We assess intent from what the buyer tells us, such as budget, timeframe, and experience.
Standard-intent lead
- Metal
- Silver
- Budget
- $1,000 - $5,000
- Timeframe
- Just researching
- Example lead cost
- 1 credit
High-intent lead
- Metal
- Gold
- Budget
- Over $50,000
- Timeframe
- This week
- Example lead cost
- 4 credits
The stronger the buyer's intent, the more the lead costs.
Credits are deducted when a lead is delivered to you. If your balance is too low, you are skipped for that lead rather than billed.
- Your subscription includes a monthly credit allowance, and unused credits carry over.
- Buy more credits in packages from your Dealer Portal whenever you need them.
- Newly approved dealers start with 30 free starter credits.
- Every credit grant and lead charge is listed in your credit history.
- Founding Dealer Beta: newly approved dealers pay no subscription fee for their first 90 days.
Credit costs shown are examples. Current costs are shown in your Dealer Portal.
Pay for Opportunity - No Commitment or Contract
Grow on your own terms. Dealer Portal access is a month-to-month subscription that includes monthly lead credits, and you can cancel it anytime.
No commitment or contract
Month-to-month. Cancel your subscription anytime from your Dealer Portal.
Start with 30 free credits
Newly approved dealers receive starter credits to try the marketplace.
Pause or cancel anytime
Pause lead delivery from your routing settings whenever you need a break.
You Control What Comes Through the Door
Set your routing rules to receive only the buyer requests that fit your business.
- Gold buyers $10,000+
- Silver buyers only
- Platinum buyers
- States you serve
- Pause anytime
Frequently Asked Questions
Quick answers to common questions about becoming a dealer on BullionTree.
Find Your Next Bullion Customer
Get qualified buyer opportunities, a Dealer Portal to manage them, and lead pricing based on buyer intent, with no commitment or contract.
- Qualified buyers
- Intent-based pricing
- No commitment or contract